Custom Event Name

The Custom Event Name restriction identifies the custom event used in a behavior.

Events for which this a core restriction

Engages in Custom Event

Example

Koalla Clothing is running a back-to-school sale on its web site. If a loyalty program member browses an item but does not buy it, Koalla wants to text them a reminder to complete the purchase. The text, however, is only sent if the item is in stock and has not already been marked down. Let's take a look at how this works in SessionM. Koalla defines and launches a promotional campaign that "listens" for the "Buy but do not browse" custom event to occur and then triggers the text message

The following image shows how the "Browse but does not buy" behavioral rule is defined in the SessionM platform. Notice the use of the context fields to further refine that rule to in-stock items that have not been marked down.